La estrategia creativa ( Creative Strategy)

Fernando Roig studied advertising at the National University of Lomas de Zamora, and holds a bachelor’s degree in Education with an orientation in curricular evaluation and development from National University of Quilmes. He has a graduate degree in Constructivism and Teaching of Social Sciences from FLACSO. Currently, he is the Director of the Advertising Study Program and Director of the Graduate Program on Brand-building at Universidad de Ciencias Empresariales y Sociales (UCES).