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La estrategia creativa ( Creative Strategy)

Autor: 
Fernando Roig
Editorial: 
Ediciones Infinito
ISBN: 
978-987-9393-69-7
Año: 
2011
Formato: 
21 X 13 cm
Cantidad de páginas: 
136
Nro de ediciones: 
1
PVP argentina: 
$48
Tema: 
Communication Design
Sinopsis: 

This book addresses creativity as a subject matter of study taking a functional-strategic analysis and perspective. It has a very straightforward purpose: to be a teaching and training instrument for various fields of action.

Fernando Roig studied advertising at the National University of Lomas de Zamora, and holds a bachelor’s degree in Education with an orientation in curricular evaluation and development from National University of Quilmes. He has a graduate degree in Constructivism and Teaching of Social Sciences from FLACSO. Currently, he is the Director of the Advertising Study Program and Director of the Graduate Program on Brand-building at Universidad de Ciencias Empresariales y Sociales (UCES).

 

Representante de los derechos: 
Ediciones Infinito S.R.L.
Contacto: 
Cristina Menendez
Teléfono: 
(54 11 ) 4814 4546